How to add FAQ Schema to your WordPress Website

How to add FAQ Schema to your WordPress Website

In this Blog, you're going to learn what FAQ Schema is and how you can add it to your website and blog posts to capture more search traffic from Google. 

It's very easy to do and you most likely already have the needed plugins on your website.


What is FAQ Schema and Why should I care?

Simply put it's code you wrap around content that tells search engines that it's formatted in a question and answer format.

In a nutshell, schema helps search engines better understand the content on your website so they can take that content and display it in different ways.

does google use faq schema tags?

For example, there's this content that you see on many different search queries in Google that says "People Also Ask" better known as "PAA" and it shows a list of questions in the question and answer format.

Google People Also Ask - FAQ Schema

So if I want to see the answer to this question, I can click on the down arrow and I can get the answer and then it will show the link to the website where google has taken this answer from.

So when you add schema to the content on your website google's just gonna understand it better and it can take it and use it in creative ways like this that will get you more traffic onto your website.

You can easily add this FAQ Schema to your blog posts to add more depth to those posts or if you have a business page and you want to have some FAQs related to your industry it's very simple to add these to your website as well.

So let's go ahead and get started:

Step 1: We need to add an FAQ schema plugin to your website now the good news is you might already and it's highly likely that you already have an FAQ Schema Plug-in on your website but I'm going to show you a few options right now and you decide which one you want to use. 

The first option would be if your SEO plugin on your website if you have one already has an FAQ schema Gutenberg block.

Gutenberg Blocks by Kadence Blocks – Page Builder Features

So, I use Rank Math and Rank Math does have an FAQ Schema block, Rank Math also happens to be a free SEO Plugin.

Rank Math SEO - Best SEO Plugin For WordPress To Increase Your SEO Traffic

The next option, if you use Gutenberg to build the content in your blog posts or on your website is to use the free kadence blocks plugin that has this FAQ schema built in.

Now for those of you that use elementor, there is a free FAQ schema plugin.

FAQ schema for Elementor

However, it's not that widely used and I probably wouldn't recommend using this instead. 

Check if you use any third-party elementor block such as Ultimate Add-ons for elementor and in this case, you can see here it does include an FAQ schema block for elementor.

I want to give you a little bit of advice on whatever FAQ schema plugin you use on your website choose wisely because you're going to be sort of married to it.

Because once you've built content using the one that you've chosen to build out the FAQ schema content on your website.

It will be very painful to switch later on because when you disable that plug-in, it will no longer be formatted with this schema.

So just choose wisely no move forward.

Step 2: Create your FAQ Content on your website.

Like I said earlier, you can add FAQ content to individual blog posts to get them to rank better and pull in more traffic or on various pages of your website.

I'll go ahead and add it to a blog post. So I'm going to go posts and I'll click on add new, 

add new post in WordPress post

I'll give my blog post the title and now let's use the faq schema block found in rank math. 

Just click backslash and I'll start typing FAQ and here it is FAQ by Rank Math.

Add FAQ in WordPress Site

I simply click on it to select the block and here's where I will put the question here's where I will enter the answer and then if I want to add additional FAQs I can click this option here to add new FAQs and keep adding them as. 

rank math faq

I add FAQs as you can see I just added three FAQs that are completely filled out and I can continue as many FAQs as I need to.

Add FAQ in wordpress

Next, I'll show you how to add a FAQ Schema using the free Kadence Blocks. 

I'll click below right here and I'm going to do a backslash and the FAQ Schema is actually found in the accordion block for Kadence blocks.

FAQ using Accordion Blocks in WordPress

So I'm going to select the accordion block and then I can choose an initial style the kadence blocks option will give you more styling options than what is found in rank math if that appeals to you.

Kadence Block FAQ WordPress

So I'll go ahead and choose this third one right here and I can add my title right there and right here I can add the answer now with Kadence Blocks there is an option that we need to enable to wrap the faq schema around this block.

FAQ Section in Kadence Blocks

So let me go back into the accordion parent item and you can see the right upside when I click on the navigation.

I'll click on accordion and here on the right panel is all the options for the accordion, but when I scroll down to where it says structure setting and I click that here's an option that says enable FAQ schema.

I'll just need to toggle this on and the FAQ schema will automatically be added to the accordion and all the options that I've added there and that's it you've now added FAQ schema to your website you might be thinking yourself and this is a little bonus tip in the blog is how to find these faqs that you should be adding into your content.

So if you're going to add these blog posts which I highly recommend how do you find what people are asking about the topic you're writing about so that you can make sure that you add that to your blog posts.

Let me show you a free chrome web browser extension that you can add to chrome that will automatically harvest those "PAA" Questions that I showed you earlier in the blog.

SEO MINION Free Extention

Now, this only works with the chrome web browser and its free SEO Extention you don't even have to sign up for an account it's called SEO MINION.

When you add SEO MINION to your website it will pull off the information of pages that you're on.

So what you would do is you open up google and do a search term related to the content of whatever you're writing.

So for example, here's a query that I have in google and it's showing the "PAA" the People Also Ask.

google faq question

The SEO MINION web browser extension will essentially scrape down all of these different questions a lot and export them into the spreadsheet where you can choose which ones you want to add to your blog post.

I covered SEO MINION recently in a blog that I made about writing content on your website.

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